Simms Fishing Products

Simms Fishing Products is a global leader in the fly fishing industry making and marketing equipment and apparel for the serious angler. Kudo was retained by Simms’ Owner/President, K.C. Walsh, to address the company’s timeline, macro merchandise plan and R&D department.

In collaboration with Simms’ management team and several key retail customers, we restructured Simms’ operational timeline allowing seamless execution of product development, sales operations and production planning.

A macro merchandise plan was developed as a road map for product managers to reference as they develop their seasonal collections.

After assessing the R&D department, we made personnel recommendations and then implemented them to help maximize the department’s efficiency. As part of this process, Kudo conducted the successful recruitment of professionals to join the Simms team.