Ragnar Relay

Ragnar Relay is an ultra-cool, niche company that produces 200 mile long, multi-day team running relays. This year Ragnar will produce 21 events across the country and will have over 100,000 runners participate. Kudo got the call to first execute a visual and written brand platform for Ragnar and then to create and deliver an apparel collection which would articulate the brand DNA through casual sportswear and performance apparel.