PF Flyers

An iconic American sporting brand, PF Flyers dominated the athletic footwear market through the 1940’s, 50’s and 60’s. Wholly owned by the New Balance Company, PF Flyers management retained Kudo to develop a plan to roll-out PF Flyers apparel and accessories.

After successfully developing the merchandise plan and executing product briefs for PF Flyers, Kudo was then retained to create the PF Flyers Style Guide for use by the company’s international license partners; the Style Guide addressed brand positioning, merchandising, color palettes, print and pattern, graphics, trims, core fabric specifications and trademark usage guidelines.